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January 3, 2005 - Spins Out of FriendFinder, Inc. to Launch Marketing Services Firm

Medley offers a unique expertise focused on customer acquisition, conversion and retention, with a proven track record of successfully launching over twenty websites.

PALO ALTO, CA - January 3, 2005 -- FriendFinder California Inc., the world's largest network of dating and personals sites, today announced the launch of, a marketing services group which has spun out of the network as an independent company. Medley offers a unique expertise focused on customer acquisition, conversion and retention, with a proven track record of successfully launching over twenty websites websites including FriendFinder and its sibling sites such as Senior FriendFinder, Jewish FriendFinder,, BigChurch,, and others.

"The FriendFinder network has grown so rapidly due to a unique performance-based approach to customer acquisition and retention that resulted in the world's largest network of dating and personals sites," said Andrew Conru, CEO and founder of the FriendFinder Network. "As a result of requests from outside companies for our proven abilities to target, reach, attract and convert end users efficiently, Medley has been created to formalize its exceptional marketing offerings. Medley has already successfully helped clients build a profitable, paying audience for their offerings which is critical to success in today's online industries."

"Andrew has created over twenty successful online businesses and is commonly known as the founder of online dating," said Michael P. Crosson, newly-appointed president of Medley. "He has applied the company's core marketing expertise to the specific needs of different communities, making these social networking and dating sites among the most popularly-visited subscription sites on the web.

Medley's mission is to expand upon Andrew's unique marketing techniques and extend these innovations to companies who service distinct communities and have premier brands based on customer loyalty."

"Consumer-based companies that understand the value of community-oriented marketing will benefit tremendously from our ability to promote their products and services cost-efficiently," Conru added. "By combining our understanding of the underlying customer acquisition metrics with the sophistication of our media buying capabilities, including search engine marketing, they will have a significant advantage over competitors."

Medley uses a proprietary tracking system that identifies the best converting customer sources in real-time, and automatically allocates advertising budgets accordingly to optimize ROI performance. As a result, Medley's advertising and marketing campaigns deliver a high return on investment that enable customers to quickly expand reach and effectiveness.

Medley's services include:

> Customer acquisition & retention programs: offers a complete marketing solution that includes online search engine marketing, lead generation, co-registration, email, promotions and a host of other innovative online marketing techniques.

> Proprietary advertising network: as a major purchaser of online media, along with exclusive advertising distribution across the FriendFinder network, Medley offers proprietary media opportunities to clients.

> Private label & co-brand website development: in addition to traditional website development services, Medley will also offer turnkey dating, personals and related websites for companies wanting to leverage additional services into their existing customer databases.

> Brand licensing: allows selected vendors and content producers to leverage the Adult FriendFinder and brands as well as the large FriendFinder membership database exclusively through Medley.

> With over 86 million registered users, FriendFinder is clearly the largest and most successful online dating and personals network with more than 20 million unique visitors each month, exceeding the size of any other competitor in the marketplace. The FriendFinder network spans the widest possible range of lifestyle choices enabling a wide range of audiences to find companions. In addition, FriendFinder allows adult surfers to more easily find like-minded sexual partners with over 15 million members on the world's largest online erotic and swinger dating communities including Adult FriendFinder,,, and Designed to meet a variety of mores in the online erotic industry, was created for those interested in exploring their sexuality further; Adult FriendFinder delivers more explicit sexual content and conversations; and cater to gay connections; and enables those who choose to live sexually alternative lifestyles.

In addition to the sexually oriented websites, the FriendFinder network has 20 other online communities focused on cultural, religious or age preferences, providing the most customized online dating experience in the industry. Each community is designed to meet the needs of each group, providing an appropriate and comfortable online community for different segments of the population.

The FriendFinder personals network includes:
* Flagship Site - FriendFinder
* Demographic - Senior FriendFinder, YoungAtHeart
* Religious - BigChurch, Jewish FriendFinder
* Multicultural - Asia FriendFinder, Indian FriendFinder, Amigos, German FriendFinder, French FriendFinder, Korean FriendFinder, Filipino FriendFinder
* Erotic Dating - Adult FriendFinder, Passion, Alt, OutPersonals, LesbianPersonals
* Other - GradFinder, ShareRent, and FriendPages.

About Medley
Medley is a full-service marketing services agency that currently services all of the FriendFinder Network sites, including FriendFinder and it's fourteen sibling sites (Jewish FriendFinder, Asia FriendFinder, etc.),, Big Church, and many others. In addition, Medley has created marketing programs for Hustler, Penthouse, Vintacom, Traffix, Inc., and many other leading community websites. The company operates with a staff of over 20 experienced media professionals from its corporate headquarters in Palo Alto, California.

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