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October 16th, 2003 ‒ World’s Largest Online Dating Network Launches JewishFriendFinder.com

WORLD’S LARGEST ONLINE DATING NETWORK LAUNCHES JEWISHFRIENDFINDER.COM

Niche Site Meets the Cultural and Religious Needs of the Jewish Community

October 16, 2003 - Palo Alto, CA - FriendFinder California Inc., the world’s largest operator of online dating and social networking communities, today announced the launch of Jewish FriendFinder.com. Created to answer the unmet needs of busy Jewish singles looking for marriage, dating, and friendship, the new site focuses on values specific to the Jewish community that are not addressed by other dating resources. Jewish FriendFinder is the latest addition to the market-leading FriendFinder network, a series of customized destination sites designed to meet the unique cultural, religious, or demographic needs of individual communities.

Jewish FriendFinder provides a feature-rich environment that helps members filter out much of the unwanted “small talk” that is irrelevant to their dating lives. Personal profiles allow members to express their preferences in greater detail than any other Jewish dating site including information about family roles, kosher diet, specific Jewish ethnicity, and synagogue attendance. In addition, Jewish FriendFinder offers interest-based chat rooms, instant messaging, and automatic member matching for new members.

“The FriendFinder network has clearly been successful catering to the culturally-specific needs of the different communities it serves and looks to continue this success with Jewish FriendFinder,” said Andrew Conru, founder and CEO of FriendFinder California Inc. “With over 5.2 million Jewish people in the United States and almost half in the 25 -34 age bracket being unmarried, it is clear that the market is ready for Jewish FriendFinder.”

On average, Jewish singles today wait longer to get married because they tend to pursue advanced degrees of education and establish higher career goals. Most of today’s Jewish singles also have not been steeped in the same traditional holiday traditions and tend to move further away from family than in the past. Planned events at synagogues and Jewish centers are usually only focused on youths or families, making communities like Jewish FriendFinder an important destination for Jewish singles in their 20’s and 30’s. The goal of Jewish FriendFinder, like all FriendFinder sites, is to help those searching for others to eventually meet, not as strangers, but as friends.

Over 62 million users have participated in the FriendFinder network since its inception in 1996, underscoring its unmatched leadership in the marketplace. The company has increased revenues in 27 of the past 28 quarters and over 60,000 new sign-ups occur daily. Other popular sites in the FriendFinder network including FriendFinder.com, AsiaFriendFinder.com, IndianFriendFinder.com, Amigos.com, Outpersonals.com, BigChurch.com.

About FriendFinder California Inc. Headquartered in Palo Alto, CA, FriendFinder California Inc. is the largest global operator of dating and social networking Web sites with a growing network of 20 multicultural and multilingual dating and relationship sites. With an active membership in excess of 20 million and over 62 million registered members, FriendFinder California Inc. enables members to privately and anonymously meet people with similar interests in a safe, exciting environment.



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