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Various, Inc. Acquires Bondage.com, World's Largest Bondage and Fetish Website

PALO ALTO, Calif. – February 12, 2007

Various, Inc., the leading owner of intimate dating and relationships websites, has acquired Bondage.com, a highly popular site devoted to alternative lifestyles. The newly acquired company will join the Various site Alt.com and together they will create the world's largest online community for bondage, discipline and fetish enthusiasts (BDSM). Bondage.com will also compliment AdultFriendFinder.com, Passion.com and other holdings of Various Inc.

Legendary Lars, Co-owner and Marketing Director of Various, Inc., said the company planned to add extensive new content to Bondage.com in the coming months, including a sharp increase in the number of videos and photos available for member viewing. The site currently has several million active members and features over half a million personals ads at any given time from people seeking liaisons with others who are in the bondage and fetish lifestyle.

San Francisco-based Bondage.com was founded in 1996 to deliver an exciting, educational, and erotic experience to BDSM devotees and the curious. The free site features photos of members, stories, columns on topics relating to Bondage, Fetish, BDSM, personals ads and active chat rooms. The company has developed advanced technology to deliver a unique adult internet experience. Various plans to run Bondage.com as a completely separate site to preserve it's unique chemistry and community.

"Bondage.com is an exciting bondage and fetish website and we are proud to welcome it to our family of outstanding adult and alternative lifestyle destinations such as Alt.com and OutPersonals.com," said Legendary Lars. "The BDSM community is growing steadily and we hope to be able to provide an even more compelling experience for its fans and those who are just interested in learning more about it."

"This deal continues the rapid growth through acquisition plan of Various Inc. We continue to look for websites that fit into our overall marketing and technology engine to maximize their profitability, while maintaining the integrity of the communities involved," said Legendary Lars. Other recent successful acquisitions by Various Inc include Cams.com and Spring Street Networks.

About Various, Inc.
Palo Alto-based Various, Inc. is the trend-setter in the online personals sector, distinguished by its creative marketing programs and technological innovation. The company’s staff of more than 200 has developed dozens of owned and operated sites as well as popular co-branded partner sites. Its holdings include Friendfinder California Inc., a group of multicultural and multilingual dating, social networking and personals websites; AdultFriendFinder.com and similar venues for more intimate social networking such as Passion.com, alt.com and outpersonals.com; and Streamray. Inc., with its popular video chat site Cams.com. For more information visit www.friendfinderinc.com.


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