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January 5th, 2004 - FriendFinder Online Dating Far Outranks the Competition; Multiple Awards Bestowed on Leading Online Dating Service

FRIENDFINDER ONLINE DATING FAR OUTRANKS THE COMPETITION; MULTIPLE AWARDS BESTOWED ON LEADING ONLINE DATING SERVICE

Amigos.com, Asia FriendFinder And Senior FriendFinder Rated #1 By Premier Personals, a Leading Authority on Online Dating

PALO ALTO, CA - January 5, 2004 -- FriendFinder California Inc., the leader in online dating and social networking, today announced that its network of online dating sites have been honored with multiple awards by Premier Personals, the top web resource for information on online dating. Reviewed in thirteen key areas such as site speed, ease of use, picture quality, personal ads and search features. FriendFinder's Senior FriendFinder topped the 50+ dating category, Amigos.com was lauded as the best in Latin dating and Asia FriendFinder was noted as the top place to find Asian singles. In contrast to the one size fits all mentality, FriendFinder's strategy has been a very personalized approach that involves creating online communities with common interest areas. This customized approach has been clearly acknowledged as the best model for online dating judging on the far greater number of singles involved in FriendFinder's network. Fifteen targeted online dating sites are designed to meet the specific interests of singles in each of those categories, enabling today's singles to select their ideal partners based on key cultural, age, religious and sexual interests. Senior FriendFinder (www.seniorfriendfinder.com) - "We reviewed a total of 41 senior dating services and Senior FriendFinder's number of members combined with its numerous features made it our top pick," said John Naposki, President of Premier Personals. "One of the site's main strengths is that it is very easy to use, even for a segment of the population that is not always computer-savvy." Privacy is always ensured and your "real identity" is always kept private. In addition, with its powerful search capability, you have numerous options to find the ideal partner. You can search by gender, age, or even by favorite activities such as travel, dancing or nature walks.

Amigos (www.amigos.com) - Specifically developed for the Latin community, Amigos is by far the world's largest Latin cultural dating site, with 2.6 million active members worldwide and 100,000 new members joining every month. "One of Amigos' greatest benefits is that you can view the site in English, Spanish, or Portuguese," said Premier Personals. "Amigos can search and browse personal ads, read articles and dating tips, write and respond to email, and even chat - all in the language of their choice. In addition, when you browse for personal ads, Amigos finds the closest match to your own profile, which means that you are more likely to match with the people you see in your search results."

Asia FriendFinder (www.asiafriendfinder.com) - With more than 5 million active members, Asia FriendFinder has by far the largest number of online ads to choose from in the Chinese online dating community. "In truth, if you can't meet Asian singles here, you're out of luck," said Naposki,. In addition to its large number of members, Asia FriendFinder includes features like chat rooms and personal hot lists that allow you to easily keep track of your favorite profiles. With the Cupid service, which allows you to select a variety of characteristics that you look for in a person, Asia FriendFinder will notify you via email of new members who match your criteria. In other words, you don't need to be online to meet people and you will receive prompt notification of new members without having to come to the site every day.

The FriendFinder Network
Amigos, Asia FriendFinder and Senior FriendFinder are part of the global FriendFinder network, of niche online dating and social networking communities. Together, these communities form the largest online dating and social network in the world. The FriendFinder network Includes the flagship FriendFinder dating and friendship website, as well as communities for specific demographics (Senior FriendFinder), OutPersonals); religion (BigChurch, Jewish FriendFinder), cultures (Asia FriendFinder, Indian FriendFinder, Amigos, German FriendFinder, French FriendFinder, Korean FriendFinder, Filipino FriendFinder) and for casual dating (Adult FriendFinder, Passion, Alt.)

"FriendFinder's social networking sites are so effective because we have taken the only approach to online dating that really works," said FriendFinder founder and CEO Andrew Conru. "Instead of lumping together people who have little in common into one large website, we give members the opportunity to interact, chat, network and form friendships in specific communities of people who share similar roots, interests, religion, sexual preferences, language, and age."

About FriendFinder California Inc.
Headquartered in Palo Alto, CA, FriendFinder California Inc. is the largest global operator of dating and social networking Web sites with a growing network of multicultural and multilingual dating and relationship sites. With an active membership in excess of 20 million and over 62 million registered members since it's inception in 1996, FriendFinder California Inc. enables members to privately and anonymously meet people with similar interests in a safe, exciting environment. FriendFinder California Inc. also operates GradFinder, ShareRent, Dine and FriendPages.



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